HDFC Bank’s Parivartan HRDP (Holistic Rural Development Programme) was the major CSR project that MSSRF took up in Kerala state. The Phase 1 activities (2018-2022) in 30 villages in 6 districts (Wayanad, Ernakulam, Idukki, Kottayam, Alappuzha, and Pathanamthitta) were focused initially on mitigating the negative externalities of the flood of 2018. Eventually, the project has been tuned to a Holistic Rural Development Programme. Phase 2 projects (2022 onwards) were spread in 34 villages in 3 districts (Wayanad, Idukki, and Ernakulam), and are more on building resilient livelihood opportunities for the rural poor, especially the women. 

Project Updates

Students Learn About the Importance of Mangrove Conservation

MSSRF CAbC celebrates the International Day for the Conservation of the Mangrove Ecosystem with students in SDPY KPMH School. The ...
Read More

MSSRF hosts HDFC Bank Partners Meet for South Region NGO partners

Aluva, Kerala, June 10, 2023: The M.S. Swaminathan Research Foundation (MSSRF) and HDFC Bank hosted a two-day Partners Meet for ...
Read More

Renovated and handed over science labs on National Science Day at Cheeral and Nenmeni

M S Swaminathan Research Foundation, under the CSR project of HDFC bank Parivartan provided support for the smart school with ...
Read More

The programme has got 5 key focus areas viz., 1) Skill Development & Livelihood Enhancement; 2) Natural Resources Management; 3) Education; 4) Health & Hygiene; 5) Financial Literacy.

The programme has directly reached nearly 20,000 farmers so far. Twenty-six successful micro-enterprising initiatives were created (which include 2 dairy units; a cattle feed unit; a hygienic meet & fish unit; a quail rearing unit; a fish cultivation unit; 12 fishery product units; 2 agro-products units; a horticultural nursery unit; a screw Pine producer company; a coffee value chain unit; and 3 stitching units) benefitting to nearly 250 households. Ninety-Two percent of the units are led by women entrepreneurs. Fifteen Schools and 35 Anganwadies were turned smart with necessary study aids including libraries and science labs during these years. The tribal hamlet-level interventions in Wayanad, one of the aspirational districts have helped to minimize school dropouts

Imapct Stories

The potable water from the natural sources in Kuttanad region of Kerala is known for its toxicity owing to the ...
Read More
Need of the intervention Lack of quality crop saplings in the region, farmer dependency to outside markets, dwindling diversity of ...
Read More
Hamlet level education support was extended in 5 Paniya Hamlets of Wayanad in Kerala, by the HRDP Parivartan. 5 trained ...
Read More
The Challenge: Ensuring the availability of balanced feed at an affordable price was a constraint to many farmers at Chendamangalam ...
Read More
A stitching studio- sewing classroom was established at Maniyarankudy village in the district of Idukki. The venture has been providing ...
Read More
The screw pine plants grow wild on the banks of rivers, canals, ponds and backwaters of Kerala and also serve ...
Read More