HDFC Bank’s Parivartan HRDP (Holistic Rural Development Programme) was the major CSR project that MSSRF took up in Kerala state. The Phase 1 activities (2018-2022) in 30 villages in 6 districts (Wayanad, Ernakulam, Idukki, Kottayam, Alappuzha, and Pathanamthitta) were focused initially on mitigating the negative externalities of the flood of 2018. Eventually, the project has been tuned to a Holistic Rural Development Programme. Phase 2 projects (2022 onwards) were spread in 34 villages in 3 districts (Wayanad, Idukki, and Ernakulam), and are more on building resilient livelihood opportunities for the rural poor, especially the women.
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Programme focus areas
- Skill Development & Livelihood Enhancement
- Natural Resources Management
- Education
- Health & Hygiene
- Financial Literacy
The programme has directly reached nearly 30,000 farmers, empowering them to increase their incomes and improve their livelihoods.
67 successful micro-enterprising initiatives were created, generating employment and economic opportunities for communities.
47 Schools were converted into Smart Schools, providing students with access to better educational facilities and resources.
87 Anganwadies were transformed into child-friendly environments
The programme has directly reached nearly 30,000 farmers so far. Sixty Seven successful micro-enterprising initiatives were created (which include 2 dairy units; a cattle feed unit; a hygienic meet & fish unit; a quail rearing unit; a fish cultivation unit; 12 fishery product units; 2 agro-products units; a horticultural nursery unit; a screw Pine producer company; a coffee value chain unit; and 3 stitching units) benefitting to nearly 250 households. Ninety-two per cent of the units are led by women entrepreneurs. Fifteen Schools and 35 Anganwadies were turned smart with necessary study aids including libraries and science labs during these years. The tribal hamlet-level interventions in Wayanad, one of the aspirational districts have helped to minimize school dropouts
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