HDFC Bank’s Parivartan HRDP (Holistic Rural Development Programme) was the major CSR project that MSSRF took up in Kerala state. The Phase 1 activities (2018-2022) in 30 villages in 6 districts (Wayanad, Ernakulam, Idukki, Kottayam, Alappuzha, and Pathanamthitta) were focused initially on mitigating the negative externalities of the flood of 2018. Eventually, the project has been tuned to a Holistic Rural Development Programme. Phase 2 projects (2022 onwards) were spread in 34 villages in 3 districts (Wayanad, Idukki, and Ernakulam), and are more on building resilient livelihood opportunities for the rural poor, especially the women. 

Project Updates

Economic Survey Highlights Erattayar’s Success : MSSRF and HDFC Bank Supported Erattayar’s Sustainable Transformation

Erattayar Gram Panchayath in Idukki, Kerala, has earned national recognition for its innovative and successful waste management initiatives. The Economic ...

Empowering Rural Communities : A HDFC Bank Parivartan Project Concludes in Wayanad

A significant milestone was achieved in the journey of sustainable rural development as the M.S. Swaminathan Research Foundation (MSSRF), in ...

Celebrates Success of HRDP with Handing-Over Ceremony at Adimali

Handing-Over Ceremony for HRDP P0567 was held at the Sopanam Auditorium in Adimali, Idukki. The primary objective of the program ...

Programme focus areas

  • Skill Development & Livelihood Enhancement
  • Natural Resources Management
  • Education
  • Health & Hygiene
  • Financial Literacy

The programme has directly reached nearly 30,000 farmers, empowering them to increase their incomes and improve their livelihoods.
67 successful micro-enterprising initiatives were created, generating employment and economic opportunities for communities.
47 Schools were converted into Smart Schools, providing students with access to better educational facilities and resources.
87 Anganwadies were transformed into child-friendly environments

The programme has directly reached nearly 30,000 farmers so far. Sixty Seven successful micro-enterprising initiatives were created (which include 2 dairy units; a cattle feed unit; a hygienic meet & fish unit; a quail rearing unit; a fish cultivation unit; 12 fishery product units; 2 agro-products units; a horticultural nursery unit; a screw Pine producer company; a coffee value chain unit; and 3 stitching units) benefitting to nearly 250 households. Ninety-two per cent of the units are led by women entrepreneurs. Fifteen Schools and 35 Anganwadies were turned smart with necessary study aids including libraries and science labs during these years. The tribal hamlet-level interventions in Wayanad, one of the aspirational districts have helped to minimize school dropouts

Imapct Stories

Studies reveal that influx of cash crops, high availability of vegetables in the market and increased purchasing power of households ...
Mathothpoyil is one of the largest Paniya hamlets in the bank of Panamaram River, which floods every year in monsoon ...
Along the scenic, water-logged coastal regions of Kerala, more famously recalled for its annual boating and cultural festivals, is the ...
In Kuttanad region of Kerala, there are canals, lagoons, lakes, backwaters and shallow wells, but only a small portion of ...