The ‘4C’ Paradigm of Development: Conservation, Cultivation, Consumption, and Commerce
For achieving the sustainable agricultural and rural development, the Centre has adopted an integrated version of ecocentric and anthropocentric approaches in conservation. The 4C paradigm that was evolved over a period of two decades giving emphasis on mutually interlinked aspects like (1) conservation, (2) cultivation, (3) consumption and (4) commerce strives to strike a balance among these aspects to achieve sustainable agriculture and rural development
By integrating the concepts of fairness and equity, the Centre works with local farming communities to ensure diverse crops and plants for satisfying multiple needs like food, medicine, raw materials, etc. This is done mainly through popularizing the diversity of crops/plants and through the promotion of homestead farming for ensuring food and nutrition security at the household level.